Current advertising trends are changing. A company's performance is significantly influenced by its advertising and campaigns. The total achievement of your company's long- and short-term business goals can be boosted by incorporating the newest trends in your promotional efforts and business plans. The benefits of DVC are Increased customer awareness and recognition, higher sales, greater profitability, improved competition, and many other financial and non-financial that come with better business operations. Advertising is effectively the communication to the appropriate audience that, by highlighting significant qualities and benefits, aids in improving the sale of goods or services. As a result, the most popular communication mediums are shifting from traditional media to digital media and online networks, much as other parts of the business are changing due to the modernization and globalization of business.